Beskrivelse
Conference presentation: Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices| Periode | 31 maj 2016 → 3 jun. 2016 |
|---|---|
| Begivenhedstype | Konference |
| Placering | New York, USA, New York |
| Grad af anerkendelse | International |
Emneord
- kommunikation
- branding
Relateret indhold
-
Publikationer
-
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review
-
Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices: CCI Conference on Corporate Communication 2016
Publikation: Konferencebidrag uden forlag/tidsskrift › Paper/skriftligt oplæg › Forskning › peer review
-
The case of SMK – Co-creation in the context of the Danish National Gallery
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review