Establishment of a Neuromarketing Research lab with eyetracking, facial recognition and shimmer access to test and neuromarketing research.
With the lab we apply neuropsychology to our marketing research as we can study consumers' cognitive, and affective response to 1) marketing stimuli 2) Product design 3) Sensorials such as colour, light, smell, sound etc. 4) Store Design 5) Branding 6) Packaging and graphics 7) websites, picture, videos etc. etc. The opportunities are tremendious.