Fan engagement - Bas Schnater from AZ Alkmaar & Kenneth Cortsen from UCN/USF

Beskrivelse

This is a podcast about fan engagement featuring Bas Schnater from the agency Fan Engagement (former the football club AZ Alkmaar in Holland) specialized in customer experiences in the sports and entertainment industry & Kenneth Cortsen from UCN Sport Management and USF. The podcast provides valuable knowledge about the drivers of fan engagement in sports. This knowledge base combines analogue and digital approaches to fan engagement.