Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication

Projektdetaljer

StatusAfsluttet
Effektiv start/slut dato01/08/0901/08/12

Emneord

  • Medier, kommunikation og sprog
  • CSR
  • CSR communication
  • CSR communication strategies
  • Strategic CSR
  • Strategic communication
  • Corporate identity
  • Corporate branding
  • Consumer-oriented CSR communication
  • Consumers
  • Value-based communication
  • Corporate values