Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication

Schmeltz, Line (Projektleder)

Forskning og Udvikling

Status	Afsluttet
Effektiv start/slut dato	01/08/09 → 01/08/12

Emneord

Medier, kommunikation og sprog
CSR
CSR communication
CSR communication strategies
Strategic CSR
Strategic communication
Corporate identity
Corporate branding
Consumer-oriented CSR communication
Consumers
Value-based communication
Corporate values

4 Tidsskriftsartikel
1 Bog

Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
Schmeltz, L., 17 jan. 2017, I: Public Relations Inquiry. 6, 1, s. 47-72 26 s.
Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Åben adgang
Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility
Schmeltz, L., 2014, I: Journal of Business Communication. 51, 3, s. 234-258 25 s.
Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Åben adgang
Introducing value-based framing as a strategy for communicating CSR
Schmeltz, L., 2014, I: Social Responsibility Journal. 10, 1, s. 184-206 23 s.
Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Åben adgang
Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication
Schmeltz, L., 2012, Aarhus: Aarhus University, Business and Social Sciences, Department of Business Communication. 170 s.
Publikation: Bog/antologi/rapport/kliniske retningslinjer › Bog › Forskning › peer review

Åben adgang
Fil

15 Downloads (Pure)
Consumer-oriented CSR communication: Focusing on ability or morality?
Schmeltz, L., 27 jan. 2012, I: Corporate Communications. 17, 1, s. 29-49 21 s.
Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review