• Madsen, Jan Halberg (Projektdeltager)
  • Nørgaard, Palle (Projektleder)
  • Kirillova, Ksenia (Projektdeltager)
  • Kirillova, Ksenia (Projektdeltager)



Green Experience Economy. Sustainable Transition at Events and in Events Partnerships. Within the urgent frame of green transition, the project rethinks experience economy as an operational
practice for sustainable development in event design, specifically aimed at event managers and companies
that want to take part in event collaborations.
The questions are, what are an event’s opportunities to be a catalyst for collaboration and innovation, and a
‘green formation’ in the green transition, to which the experience industry and the tourism sector are also
And, from this perspective, how can companies and event organizers successfully collaborate on a valuebased foundation (people, planet, profit) and simultaneously create value for both event guests and the
destination to which the event belongs?
For this purpose, the project develops an approach through key theory and shared practical mindset within
the profession of Hospitality and Event Management to give sustainable development a practical meaning
with a particular focus on the experience economy, on hosting, event design, and tourism theory.



Expected Outcomes:

Conference Papers and presentations
Academic article
Newspaper / Journal contribution
Working paper, Business Academy Aarhus
Handbook for Business and for Teaching, Business Academy Aarhus
Intensive Learning Program at The Ocean Race, Aarhus May - June 2023
Event Network Presentation
Erasmus+ Exchange
Kort titelGreenX
Effektiv start/slut dato01/08/2201/12/23


  • Uddannelse, professioner og erhverv
  • Erhvervsliv, handel og økonomi