How can GONZO MEDIA; implement, apply and benefit from different management systems (Lean Six Sigma, Environmental Management Systems, Quality Management Systems, Corporate Social Responsibiliity) while on the same time seeking to optimize the processes and reduce costs?

Development project with Danish and international students in collaboration with an external company.

Gonzo Media is an up-and-coming media agency whose focus is on using external content creators such as YouTubers to promote certain campaigns and products. In this report we have analyzed the work process during a campaign in order to minimize the company's waste and maximize the value output. The report is based on different theory about Lean in order to optimize the processes within Gonzo Media which is done among other things by mapping the value stream. From this we have been able to identify that 19% of the L/T was value adding activities.
One of the recommended tools to increase the V/T is 5 x why because it is easy to implement and shows quick results. This can reduce problems during production, by analyzing issues and finding the right solutions.
Another recommendation is the 5S theory which revolves around trimming off disruptive elements in the workspace, systemizing and standardizing processes. A specific recommendation in regards to this is time registrations, which is something Gonzo Media recently started trying out. This has so far, according to Frederiksen, not been working as intended yet. This is an example of something that needs to be systemized and part of the
company culture. It would also help with monitoring and optimizing the work process if the company is aware of how much time is spent on the various tasks.
We see Gonzo Media, as a fast growing company, which differently could use the mentioned lean-tools to optimize their continuous improvement of the company’s processes and value stream.