The role of Danish news brands in developing transparency and media literacy around editorial-looking advertisements

  • Sparre, Kirsten (Projektleder)



This project looks at the day to day practices of Danish news brands as they build infrastructures around and guidelines for handling sponsored content on their websites. The objectives of the article are twofold: To map and evaluate the ways in which a select number of Danish news brands are building transparency around the presence of editorial looking adverts on their websites. And to identify attitudes and challenges experienced by editors responsible for the production and publication of sponsored content at Danish news brands with regards to increasing transparency and building media literacy in the area of sponsored content.
Effektiv start/slut dato01/03/1929/02/20


  • Medier, kommunikation og sprog
  • Nyheder
  • Sponsoreret indhold
  • Native Advertising