Understanding target groups and generation labels

Our main goal is to propose a new way of understanding the usage of generation labels in the age group 18 – 28, which covers the age group of our students at both CEU San Pablo and DMJX. We want to investigate how the current generation label formulas (e.g., Silent, Baby Boom, X, Millennial, Z) are being used in practice and to what extend the labels are applicable. This project does not aim at defining if these target groups are valid or precise enough. The project will instead focus on how these target groups are being used in practice.