A multimodal social semiotic approach to 'shape' in the forensic analysis of trademarks.

Christian Mosbæk Johannessen

doi:10.1007/978-90-481-9322-6_14

A multimodal social semiotic approach to 'shape' in the forensic analysis of trademarks.

Christian Mosbæk Johannessen

Syddansk Universitet

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Abstract

This chapter addresses the lack in explicative power of the forensic analysis of trademarks in the assessment of likelihood of confusion between colliding trademarks faced with cases in which the stylistic rendition of the marks is the decisive factor. The chapter analyses the assessment of likelihood of confusion and concludes that legal doctrine regards the event of trademark perception as mainly psychological. The chapter proceeds to examine the productivity of regarding the event as social as well and proposes a grammatical approach to describing the stylistic rendition of trademarks.

Originalsprog	Engelsk
Titel	Law, Culture and Visual Studies
Forlag	Springer
Publikationsdato	1 jan. 2014
ISBN (Trykt)	978-90-481-9322-6, 978-90-481-9321-9
DOI	https://doi.org/10.1007/978-90-481-9322-6_14
Status	Udgivet - 1 jan. 2014
Udgivet eksternt	Ja

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10.1007/978-90-481-9322-6_14

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https://portal.findresearcher.sdu.dk/en/publications/8e389ea0-ed77-11de-aefb-000ea68e967b

Citationsformater

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A multimodal social semiotic approach to 'shape' in the forensic analysis of trademarks.

Abstract

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