A practice perspective on strategic communication: the discursive legitimization of managerial decisions

Publikation: Bidrag til tidsskriftTidsskriftsartikelForskningpeer review

Abstract

The purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, the concern is with the relationship between institutionalized strategic management and the real-life strategic communication processes, thus advancing the understanding of the role of texts and discourses in the actual practice of strategic communication in an organizational context of strategic change processes.
OriginalsprogEngelsk
TidsskriftJournal of Communication Management
Vol/bind20
Udgave nummer3
Sider (fra-til)195-214
Antal sider20
ISSN1363-254X
DOI
StatusUdgivet - 2016
Udgivet eksterntJa

Emneord

  • Ledelse, organisationsudvikling og innovation

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