Abstract
The purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, the concern is with the relationship between institutionalized strategic management and the real-life strategic communication processes, thus advancing the understanding of the role of texts and discourses in the actual practice of strategic communication in an organizational context of strategic change processes.
Originalsprog | Engelsk |
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Tidsskrift | Journal of Communication Management |
Vol/bind | 20 |
Udgave nummer | 3 |
Sider (fra-til) | 195-214 |
Antal sider | 20 |
ISSN | 1363-254X |
DOI | |
Status | Udgivet - 2016 |
Udgivet eksternt | Ja |
Emneord
- Ledelse, organisationsudvikling og innovation
- management
- organizational development and innovation