Brewing Organizational Responses to Institutional Logics

Lærke Højgaard Christiansen

Publikation: Bog/antologi/rapport/Ph.d. afhandlingPh.d. afhandlingForskningpeer review

Abstract

This dissertation examines how the multinational brewer Carlsberg Group responds to the issue of ‘alcohol-related harm’, expressed in its work with the focus area of ‘responsible drinking’ (RD). RD is associated with different initiatives aimed at reducing the misuse of alcohol, e.g., youth drinking, binge drinking (i.e., drinking to excess), and drunk driving. The issue of ‘alcohol-related harm’ is not a new issue, but public perception of the issue has changed in the direction of emphasizing health and lifestyle; rather than simply being a question of a few alcoholics, ‘alcohol-related harm’ has recently become a question of a more general health risk.
OriginalsprogEngelsk
UdgivelsesstedFrederiksberg
ForlagCBS
Antal sider272
ISBN (Trykt)978-87-92977-67-0
StatusUdgivet - 2013
Udgivet eksterntJa
NavnPhD series
Nummer27
Vol/bind2013
ISSN0906-6934

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