Bridging knowledge capital with tourism destination stakeholders

Publikation: Konferencebidrag uden forlag/tidsskriftAbstraktForskningpeer review


- The background of this paper is a student initiated study trip to the area of Campi Flegrei (Italy) in April 2014. The authors of this paper participated as lecturers and arranged meetings with a variety of tourism- and hospitality organizations operating in the destination. Through these meetings it became clear that the destination and its actors would be interested in and benefit from a cooperation with the University College of Northern Denmark (UCN) and the lecturers and students from the International Hospitality Management programme (IHM).

Practical implications:
- The learning process for the bachelor students at the IHM programme is according to the Problem Based Learning (PBL) principles to ensure the students’ motivation. Thus the students are participating in finding and defining the challenges and problems for the destination combining their theoretical knowledge with their own research including data collection under the supervision of the lecturers.

- The methodology of this study is based on a qualitative investigation of local tourism and hospitality stakeholders that operate in the destination collected by lecturers/researchers and students through individual interviews, focus group discussions and ethnographic observations.

- This is a conceptual paper that focuses on investigating the cooperation between hospitality knowledge institutions and destination stakeholders focusing on the specific case of the Italian destination Campi Flegrei. The ambition of this paper is to give a contribution to destination management and development theories and to explore the outcome of bridging knowledge institutions with destination stakeholders.
Publikationsdatomaj 2015
StatusUdgivet - maj 2015
BegivenhedThe Tourism Intelligence Forum - Napoli, Italien
Varighed: 5 aug. 2015 → …


KonferenceThe Tourism Intelligence Forum
Periode05/08/15 → …