TY - JOUR
T1 - Cans and Canines
T2 - On likelihood of confusion and perception of trademarks
AU - Johannessen, Christian Mosbæk
PY - 2009
Y1 - 2009
N2 - Based upon an analysis of the case between Dansk Supermarked A/S and master painter Frederik Tuemand from the Danish Commercial and Maritime Court, the article discusses certain problems in the assessment of likelihood of confusion of trademarks as seen from a semiotic perspective. Furthermore, the article presents tentative directions to making the assesment more intersubjectively transparent than it is the case at present.
AB - Based upon an analysis of the case between Dansk Supermarked A/S and master painter Frederik Tuemand from the Danish Commercial and Maritime Court, the article discusses certain problems in the assessment of likelihood of confusion of trademarks as seen from a semiotic perspective. Furthermore, the article presents tentative directions to making the assesment more intersubjectively transparent than it is the case at present.
UR - https://portal.findresearcher.sdu.dk/en/publications/74e7cad0-bc7b-11dd-9b31-000ea68e967b
M3 - Journal article
JO - NIR : Nordiskt immateriellt rättsskydd
JF - NIR : Nordiskt immateriellt rättsskydd
ER -