Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices: CCI Conference on Corporate Communication 2016

Line Schmeltz, Anna Karina Kjeldsen

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper/skriftligt oplæg › Forskning › peer review

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Social Sciences

Psychology