Commercial collaborations in East Africa - a partnership perspective

Ivan Harry Butler; Birgitte Hvingel Jørgensen

Commercial collaborations in East Africa - a partnership perspective

Ivan Harry Butler, Birgitte Hvingel Jørgensen

Service- og Markedsføringsuddannelserne

Publikation: Bog/antologi/rapport/Ph.d. afhandling › Rapport › Forskning

Abstract

This paper is based on the accumulation of knowledge gathered by researching in an Action Research perspective, a context specific situation where UCN International Marketing and Trade students interact with commercial businesses with the intention of identifying market opportunities in East Africa.

Originalsprog	Engelsk

Udgivelsessted	Aalborg
Antal sider	22
Status	Udgivet - 2016

Emneord

Erhvervsliv, handel og økonomi

Citationsformater

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Commercial collaborations in East Africa - a partnership perspective

Abstract

Emneord

Fingeraftryk

Citationsformater