Commercial collaborations in East Africa - a partnership perspective

Ivan Harry Butler; Birgitte Hvingel Jørgensen

Commercial collaborations in East Africa - a partnership perspective

Ivan Harry Butler
, Birgitte Hvingel Jørgensen

Service- og Markedsføringsuddannelserne UCN

Publikation: Bog/antologi/rapport/Ph.d. afhandling › Rapport › Forskning

Abstract

This paper is based on the accumulation of knowledge gathered by researching in an Action Research perspective, a context specific situation where UCN International Marketing and Trade students interact with commercial businesses with the intention of identifying market opportunities in East Africa.

Originalsprog	Engelsk

Udgivelsessted	Aalborg
Antal sider	22
Status	Udgivet - 2016

Emneord

Erhvervsliv, handel og økonomi

Citationsformater

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AB - This paper is based on the accumulation of knowledge gathered by researching in an Action Research perspective, a context specific situation where UCN International Marketing and Trade students interact with commercial businesses with the intention of identifying market opportunities in East Africa. Data is also comprised of research conducted in East Africa in another research project access2innovation (www.access2innovation.com), where cases are informative.

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Commercial collaborations in East Africa - a partnership perspective

Abstract

Emneord

Fingeraftryk

Citationsformater