Communicating EU-regulated matters in the blogosphere: A case study of the Danish Patent and Trademark Office’s blogging practices

Annette Agerdal-Hjermind

Publikation: Konferencebidrag uden forlag/tidsskriftAbstraktForskningpeer review

Abstract

The aim of this paper is to explore the role of blogging as a communication strategy for communicating regulations by looking at a specific case of a Danish government agency, the Patent and Trademark Office (DKPTO) , and its blogging activities towards external publics and with the purpose of agenda-setting.
OriginalsprogEngelsk
Publikationsdato2012
StatusUdgivet - 2012
Udgivet eksterntJa
BegivenhedECREA 2012 - Istanbul, Tyrkiet
Varighed: 1 jun. 2012 → …

Konference

KonferenceECREA 2012
Land/OmrådeTyrkiet
ByIstanbul
Periode01/06/12 → …

Emneord

  • agenda-setting
  • blogsetting
  • discourse analysis
  • government agency
  • organisational blogging

Citationsformater