Communicating EU-regulated matters in the blogosphere: A case study of the Danish Patent and Trademark Office’s blogging practices

Annette Agerdal-Hjermind; Chiara Valentini

Communicating EU-regulated matters in the blogosphere: A case study of the Danish Patent and Trademark Office’s blogging practices

Annette Agerdal-Hjermind
, Chiara Valentini

Aarhus Universitet

Publikation: Konferencebidrag uden forlag/tidsskrift › Abstrakt › Forskning › peer review

Abstract

The aim of this paper is to explore the role of blogging as a communication strategy for communicating regulations by looking at a specific case of a Danish government agency, the Patent and Trademark Office (DKPTO) , and its blogging activities towards external publics and with the purpose of agenda-setting.

Originalsprog	Engelsk
Publikationsdato	2012
Status	Udgivet - 2012
Udgivet eksternt	Ja
Begivenhed	ECREA 2012 - Istanbul, Tyrkiet Varighed: 1 jun. 2012 → …

Konference

Konference	ECREA 2012
Land/Område	Tyrkiet
By	Istanbul
Periode	01/06/12 → …

Emneord

agenda-setting
blogsetting
discourse analysis
government agency
organisational blogging

Citationsformater

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AB - The aim of this paper is to explore the role of blogging as a communication strategy for communicating regulations by looking at a specific case of a Danish government agency, the Patent and Trademark Office (DKPTO) , and its blogging activities towards external publics and with the purpose of agenda-setting.

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KW - blogsetting

KW - discourse analysis

KW - government agency

KW - organisational blogging

M3 - Abstract

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