Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Line Schmeltz

Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Line Schmeltz

Aarhus Universitet

Publikation: Bog/antologi/rapport/Ph.d. afhandling › Bog › Forskning › peer review

215 Downloads (Pure)

Abstract

Ph.D.-thesis

Originalsprog	Engelsk

Udgivelsessted	Aarhus
Forlag	Aarhus University, Business and Social Sciences, Department of Business Communication
Antal sider	170
Status	Udgivet - 2012
Udgivet eksternt	Ja

Emneord

CSR
CSR communication
Consumer-oriented CSR communication
Consumers
Corporate Social Responsibility
Corporate branding
Corporate communication
Corporate identity
Corporate values
Strategic communication
Strategic fit
Values
Medier, kommunikation og sprog

Adgang til dokumentet

Line_Schmeltz_2012_._Conflicting_Values_in_Discourses_of_Social_Responsibility._Essays_on_Consumer_Oriented_CSR_CommunicationForlagets udgivne version, 1,62 MBLicens: Ikke-specificeret

Development and implementation of CSR and sustainability – Experiences from Danish companies
Dam, L. S. (Projektdeltager)
10/02/10 → 01/12/12
Projekter: Projekt › Forskning
Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication
Dam, L. S. (Projektleder)
01/08/09 → 01/08/12
Projekter: Projekt › Forskning

CCI Conference on Corporate Communication 2014
Schmeltz, L. (Oplægsholder)
3 jun. 2014 → 6 jun. 2014
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference
EUPRERA Congress 2011
Schmeltz, L. (Oplægsholder)
8 sep. 2011 → 10 sep. 2011
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference
Nordkom5 - The Annual Nordic Research Seminar on Communication
Schmeltz, L. (Oplægsholder)
25 feb. 2011 → 27 feb. 2011
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference
The First International CSR Communication Conference
Schmeltz, L. (Oplægsholder)
26 okt. 2011 → 28 okt. 2011
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference
CCI Conference on Corporate Communication 2010
Schmeltz, L. (Oplægsholder)
4 jun. 2010 → 7 jun. 2010
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference

Citationsformater

@book{4257c7cb9cc442be96a6beb791243a55,

title = "Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication",

abstract = "Ph.D.-thesis",

keywords = "CSR, CSR communication, Consumer-oriented CSR communication, Consumers, Corporate Social Responsibility, Corporate branding, Corporate communication, Corporate identity, Corporate values, Strategic communication, Strategic fit, Values, Media, communication and languages, Corporate social responsibility",

author = "Line Schmeltz",

year = "2012",

language = "English",

publisher = "Aarhus University, Business and Social Sciences, Department of Business Communication",

address = "Denmark",

}

TY - BOOK

T1 - Conflicting Values in Discourses of Social Responsibility

T2 - Essays on Consumer-Oriented CSR Communication

AU - Schmeltz, Line

PY - 2012

Y1 - 2012

N2 - Ph.D.-thesis

AB - Ph.D.-thesis

KW - CSR

KW - CSR communication

KW - Consumer-oriented CSR communication

KW - Consumers

KW - Corporate Social Responsibility

KW - Corporate branding

KW - Corporate communication

KW - Corporate identity

KW - Corporate values

KW - Strategic communication

KW - Strategic fit

KW - Values

KW - Media, communication and languages

KW - Corporate social responsibility

M3 - Book

BT - Conflicting Values in Discourses of Social Responsibility

PB - Aarhus University, Business and Social Sciences, Department of Business Communication

CY - Aarhus

ER -

Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Abstract

Emneord

Adgang til dokumentet

Fingeraftryk

Projekter

Development and implementation of CSR and sustainability – Experiences from Danish companies

Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication

Aktiviteter

CCI Conference on Corporate Communication 2014

EUPRERA Congress 2011

Nordkom5 - The Annual Nordic Research Seminar on Communication

The First International CSR Communication Conference

CCI Conference on Corporate Communication 2010

Citationsformater