Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm

Annette Agerdal-Hjermind, Line Schmeltz

Publikation: Konferencebidrag uden forlag/tidsskriftAbstraktForskningpeer review

Abstract

This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.
OriginalsprogEngelsk
Publikationsdato2015
StatusUdgivet - 2015
Udgivet eksterntJa
BegivenhedInternational Communication Association: Nordic Regional Conference - CBS Campus, Frederiksberg, Danmark
Varighed: 11 okt. 201513 okt. 2015
http://www.tilmeld.dk/icanordic2015

Konference

KonferenceInternational Communication Association
LokationCBS Campus
LandDanmark
ByFrederiksberg
Periode11/10/1513/10/15
Internetadresse

Emneord

  • Social Media Crises
  • Online Firestorm
  • Shitstorms
  • Social Media
  • Corporate Social Responsibility

Citationsformater