Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance

Line Schmeltz, Annette Agerdal-Hjermind

Publikation: Konferencebidrag uden forlag/tidsskriftAbstraktForskningpeer review


This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.
StatusUdgivet - 2015
Udgivet eksterntJa
BegivenhedICA Regional Conference - CBS København, København, Danmark
Varighed: 11 okt. 201513 okt. 2015


KonferenceICA Regional Conference
LokationCBS København


  • CSR
  • CSR communication
  • CSR crisis
  • Corporate Social Responsibility
  • Crisis communication
  • Online firestorm
  • Shitstorm
  • Social media
  • Medier, kommunikation og sprog
  • ICA Regional Conference

    Line Schmeltz (Oplægsholder) & Annette Agerdal-Hjermind (Oplægsholder)

    11 okt. 201513 okt. 2015

    Aktivitet: Deltagelse i eller arrangement af en begivenhed - typerKonference