Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance

Line Schmeltz; Annette Agerdal-Hjermind

Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance

Line Schmeltz
, Annette Agerdal-Hjermind

Aalborg Universitet

Publikation: Konferencebidrag uden forlag/tidsskrift › Abstrakt › Forskning › peer review

Abstract

This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.

Originalsprog	Engelsk
Publikationsdato	2015
Status	Udgivet - 2015
Udgivet eksternt	Ja
Begivenhed	ICA Regional Conference - CBS København, København, Danmark Varighed: 11 okt. 2015 → 13 okt. 2015

Konference

Konference	ICA Regional Conference
Lokation	CBS København
Land/Område	Danmark
By	København
Periode	11/10/15 → 13/10/15

Emneord

CSR
CSR communication
CSR crisis
Corporate Social Responsibility
Crisis communication
Online firestorm
Shitstorm
Social media
Medier, kommunikation og sprog

ICA Regional Conference
Agerdal-Hjermind, A. (Oplægsholder) & Schmeltz, L. (Oplægsholder)
11 okt. 2015 → 13 okt. 2015
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference

Citationsformater

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title = "Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance",

abstract = "This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson \& K{\"a}rreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.",

keywords = "CSR, CSR communication, CSR crisis, Corporate Social Responsibility, Crisis communication, Online firestorm, Shitstorm, Social media, Media, communication and languages, CSR communication, Corporate social responsibility, Online firestorm, Shitstorm, social media",

author = "Line Schmeltz and Annette Agerdal-Hjermind",

year = "2015",

language = "English",

note = "ICA Regional Conference ; Conference date: 11-10-2015 Through 13-10-2015",

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Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance. / Schmeltz, Line; Agerdal-Hjermind, Annette.
2015. Abstract fra ICA Regional Conference, København, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskrift › Abstrakt › Forskning › peer review

TY - ABST

T1 - Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm

T2 - ICA Regional Conference

AU - Schmeltz, Line

AU - Agerdal-Hjermind, Annette

PY - 2015

Y1 - 2015

N2 - This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.

AB - This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.

KW - CSR

KW - CSR communication

KW - CSR crisis

KW - Corporate Social Responsibility

KW - Crisis communication

KW - Online firestorm

KW - Shitstorm

KW - Social media

KW - Media, communication and languages

KW - CSR communication

KW - Corporate social responsibility

KW - Online firestorm

KW - Shitstorm

KW - social media

M3 - Abstract

Y2 - 11 October 2015 through 13 October 2015

ER -

Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm: Regional ICA Conference: Responsible Communication and Governance

Abstract

Konference

Emneord

Fingeraftryk

Aktiviteter

ICA Regional Conference

Citationsformater