Abstract
The intention of this paper is to provide a specific understanding of corporate social responsibility with a particular focus in social issues in relation to human resource development. The understanding of CSR is used to create a theoretical analytical framework that should provide researchers with key points to set up an interview guide for a future qualitative reseach. This research recognises the importance of the individual's motives for exercising CSR at the lower levels of a hospitality organisation. The intention is to provide a perspective on the positive social processes that lower level employees (middle management/employees) go through when working according to CSR-principles, based on social motives and behaviour. A hermeneutical paradigm is applied to the understanding of human (inter-) action in relation to understand a phenomenon as CSR and motives for social change. It is suggested that the process of positive social change is divided into four phases, which to a point can be compared to The Human Learning Process by Stuart Dreyfus. Another aspect of this paper is also to create a bottom-up approach to the implementation of CSR-principles as the majority of CSR literature today tends to focus on the management/societal perspective of this issue.
Originalsprog | Engelsk |
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Publikationsdato | 6 feb. 2012 |
Antal sider | 17 |
Status | Udgivet - 6 feb. 2012 |
Begivenhed | Council for Australasian University Tourism and Hospitality Education 2012 - Melbourne, Australien Varighed: 6 feb. 2012 → 9 feb. 2012 |
Konference
Konference | Council for Australasian University Tourism and Hospitality Education 2012 |
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Land/Område | Australien |
By | Melbourne |
Periode | 06/02/12 → 09/02/12 |
Emneord
- implementering
- Corporate Social Responsibility
- HRM
- Hotel
- International
- forandring
- medarbejderudvikling
- organisationskultur