Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project

This chapter aims to address corporative social responsibility (CSR) as a key element of co-creative culture in developing sustainability in practice of regional innovation. This point is drawn from a lesson learned from a case study of a renewable energy project, which is called Winds of Change (WoC) in Denmark. In this chapter, the authors firstly regard creativity as a pathway to develop sustainability from a sociocultural approach that also provides a basis of understanding that in the practice of developing sustainability, it requires a co-creative culture. Therefore, they use a systems view and examine co-creative behaviors in the case of WoC through the interplays between three dimensions including domain, field, and individuals (or organizations). Using this case, the authors conclude that a better sustainable world requires a better practice of CSR among organizations based on which the different actors should contribute to their cooperative efforts in a co-creation process of developing sustainability.