Danish Destination Management Organisations’ response to Covid-19: An overview

This working paper outlines the rationale behind a comparative study among Danish Destination Management Organisations (DMOs) focusing on their responses to the Covid-19 crisis – during lockdown, after re-opening and backtracking due to a new outbreak. The study is expected to shed light on how DMOs act during times of crisis and what drivers and barriers exist in managing the strategic role of DMOs. Moreover, the authors suggest a research design to unveil the DMOs’ strategies, functions, and structures to examine benefits and disadvantages regarding the DMOs’ contributions towards adaptability and agility. The study is expected to provide new insights on what initiatives implemented by the DMOs are deemed most effective to adapt to the changing operating environment amid crises beyond their control.