Data Science For Football Business

Kenneth Holm Cortsen, Bas Schnater, Daniel A. Rascher

Publikation: Bidrag til tidsskriftTidsskriftsartikelFormidling

Abstract

Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.
OriginalsprogEngelsk
MagasinFC Business Magazine
Udgave nummer132
Sider (fra-til)28-29
Antal sider2
ISSN1745-0241
StatusUdgivet - apr. 2021

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