@misc{8799fe2bc30a40f6992c298b6ddbe3d5,
title = "Data Science For Football Business - Clustering Analysis",
abstract = "An elaboration from Bas Schnater, Kenneth Cortsen and Daniel Rascher regarding how cluster analysis can help to understand fan transactional behaviour and enhance marketing effectiveness.",
keywords = "business community, trade and economy, FIFA, Kenneth Cortsen, Premier League, UEFA, business of football, business of sports, cluster analysis, commercialization in football, commercialization in sports, data-driven sports business, football, football branding, football economy, football management, football marketing, marketing effectiveness in sport, soccer, sports management, technology and data in sport, top football",
author = "Cortsen, \{Kenneth Holm\} and Rascher, \{Daniel A.\} and Bas Schnater",
year = "2021",
month = apr,
day = "16",
language = "English",
type = "Other",
}