Data Science For Football Business

Kenneth Holm Cortsen; Bas Schnater; Daniel A. Rascher

Data Science For Football Business

Kenneth Holm Cortsen
, Bas Schnater
, Daniel A. Rascher

Top-up Businessuddannelserne UCN

Fan Engagement Consultancy
University of San Francisco

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Formidling

Abstract

Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.

Originalsprog	Engelsk
Magasin	FC Business Magazine
Udgave nummer	132
Sider (fra-til)	28-29
Antal sider	2
ISSN	1745-0241
Status	Udgivet - apr. 2021

Adgang til dokumentet

https://fcbusiness.co.uk/issues/issue-132-april-2021/

Citationsformater

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title = "Data Science For Football Business",

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author = "Cortsen, \{Kenneth Holm\} and Bas Schnater and Rascher, \{Daniel A.\}",

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AU - Schnater, Bas

AU - Rascher, Daniel A.

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