Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

Signe Mørk Madsen, Ann Petermans

Publikation: Bidrag til tidsskriftTidsskriftsartikelForskningpeer review

Abstract

This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map” developed and give better advice to retailers.Using independent retail as case the article sheds light on the empathic interview as method, strengthens retail design as a relevant discipline for retail strategy, and clarifies the role of emotion in the client – retailer relation regarding strategizing.
OriginalsprogEngelsk
TidsskriftJournal of Retailing and Consumer Services
Vol/bind55
Sider (fra-til)1-11
Antal sider11
ISSN0969-6989
DOI
StatusUdgivet - 22 jul. 2020

Citationsformater