Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

Signe Mørk Madsen; Ann Petermans

doi:https://doi.org/10.1016/j.jretconser.2019.101884

Designing retail - Unravelling coping strategies through emphatic interviewing owner managers.

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Abstract

This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map” developed and give better advice to retailers.Using independent retail as case the article sheds light on the empathic interview as method, strengthens retail design as a relevant discipline for retail strategy, and clarifies the role of emotion in the client – retailer relation regarding strategizing.

Originalsprog	Engelsk
Tidsskrift	Journal of Retailing and Consumer Services
Vol/bind	55
Sider (fra-til)	1-11
Antal sider	11
ISSN	0969-6989
DOI	https://doi.org/10.1016/j.jretconser.2019.101884
Status	Udgivet - 22 jul. 2020

Adgang til dokumentet

https://doi.org/10.1016/j.jretconser.2019.101884

Citationsformater

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abstract = "This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map” developed and give better advice to retailers.Using independent retail as case the article sheds light on the empathic interview as method, strengthens retail design as a relevant discipline for retail strategy, and clarifies the role of emotion in the client – retailer relation regarding strategizing.",

author = "Madsen, {Signe M{\o}rk} and Ann Petermans",

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AB - This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map” developed and give better advice to retailers.Using independent retail as case the article sheds light on the empathic interview as method, strengthens retail design as a relevant discipline for retail strategy, and clarifies the role of emotion in the client – retailer relation regarding strategizing.

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