TY - JOUR
T1 - Does the availability of snack foods in supermarkets vary internationally?
AU - Thornton, Lukar
AU - Cameron, A
AU - McNaughton, S
AU - Waterlander, W
AU - Sodergren, M
AU - Svastisalee, Chalida Mae
AU - Blanchard, L
AU - Liese, A
AU - Battersby, S
AU - Carter, M
AU - Sheeshka, J
AU - Kilpatrick, S
AU - Sherman, S
AU - Cowburn, G
AU - Foster, C
AU - Crawford, D
N1 - Funding Information: We would like to acknowledge the contribution of the following people who assisted with this study: Jennifer McCann, Kate Udorovic, Leah Salmon, Alexander Hamilton, Jessica Chen, Anna Schöni, Xiaoguang (Max) Ma, Jindong Ding Petersen, Nishan Lamichhane, Jesper Friberg (within-store audits) and Brian Miller for his assistance with the development of the database used to enter and manage the audit data. The collection of data within Melbourne was supported by funding through Deakin University. LET is supported by a Deakin University Alfred Deakin Postdoctoral Research Fellowship. AJC is supported by a National Health and Medical Research Council Fellowship (#1013313). SAM is supported by an Australian Research Council Future Fellowship (FT100100581). CF is funded by the British Heart Foundation. CS is supported by The Nordea Foundation.
PY - 2013/5/14
Y1 - 2013/5/14
N2 - Background: Cross-country differences in dietary behaviours and obesity rates have been previously reported. Consumption of energy-dense snack foods and soft drinks are implicated as contributing to weight gain, however little is known about how the availability of these items within supermarkets varies internationally. This study assessed variations in the display of snack foods and soft drinks within a sample of supermarkets across eight countries.Methods: Within-store audits were used to evaluate and compare the availability of potato chips (crisps), chocolate, confectionery and soft drinks. Displays measured included shelf length and the proportion of checkouts and end-of-aisle displays containing these products. Audits were conducted in a convenience sample of 170 supermarkets across eight developed nations (Australia, Canada, Denmark, Netherlands, New Zealand, Sweden, United Kingdom (UK), and United States of America (US)).Results: The mean total aisle length of snack foods (adjusted for store size) was greatest in supermarkets from the UK (56.4 m) and lowest in New Zealand (21.7 m). When assessed by individual item, the greatest aisle length devoted to chips, chocolate and confectionery was found in UK supermarkets while the greatest aisle length dedicated to soft drinks was in Australian supermarkets. Only stores from the Netherlands (41%) had less than 70% of checkouts featuring displays of snack foods or soft drinks.Conclusion: Whilst between-country variations were observed, overall results indicate high levels of snack food and soft drinks displays within supermarkets across the eight countries. Exposure to snack foods is largely unavoidable within supermarkets, increasing the likelihood of purchases and particularly those made impulsively.
AB - Background: Cross-country differences in dietary behaviours and obesity rates have been previously reported. Consumption of energy-dense snack foods and soft drinks are implicated as contributing to weight gain, however little is known about how the availability of these items within supermarkets varies internationally. This study assessed variations in the display of snack foods and soft drinks within a sample of supermarkets across eight countries.Methods: Within-store audits were used to evaluate and compare the availability of potato chips (crisps), chocolate, confectionery and soft drinks. Displays measured included shelf length and the proportion of checkouts and end-of-aisle displays containing these products. Audits were conducted in a convenience sample of 170 supermarkets across eight developed nations (Australia, Canada, Denmark, Netherlands, New Zealand, Sweden, United Kingdom (UK), and United States of America (US)).Results: The mean total aisle length of snack foods (adjusted for store size) was greatest in supermarkets from the UK (56.4 m) and lowest in New Zealand (21.7 m). When assessed by individual item, the greatest aisle length devoted to chips, chocolate and confectionery was found in UK supermarkets while the greatest aisle length dedicated to soft drinks was in Australian supermarkets. Only stores from the Netherlands (41%) had less than 70% of checkouts featuring displays of snack foods or soft drinks.Conclusion: Whilst between-country variations were observed, overall results indicate high levels of snack food and soft drinks displays within supermarkets across the eight countries. Exposure to snack foods is largely unavoidable within supermarkets, increasing the likelihood of purchases and particularly those made impulsively.
KW - marketing
KW - availability
KW - shelf space
KW - snack foods
UR - http://www.scopus.com/inward/record.url?scp=84877628060&partnerID=8YFLogxK
U2 - 10.1186/1479-5868-10-56
DO - 10.1186/1479-5868-10-56
M3 - Journal article
SN - 1479-5868
VL - 10
SP - 56
JO - International Journal of Behavioral Nutrition and Physical Activity
JF - International Journal of Behavioral Nutrition and Physical Activity
IS - 10
M1 - 56
ER -