Employer Branding as Sustainable Relationship Building and Value Creation: Combining Branding, Human Resource Management and Corporate Social Responsibility Perspectives

Helle Aggerholm; Sophie Esmann Andersen; Christa Thomsen; Christina M. Genest; Goodman Michael B.; Roslyn Petelin

Employer Branding as Sustainable Relationship Building and Value Creation: Combining Branding, Human Resource Management and Corporate Social Responsibility Perspectives

Helle Aggerholm
, Sophie Esmann Andersen
, Christa Thomsen
, Christina M. Genest (Redaktør)
, Goodman Michael B. (Redaktør)
, Roslyn Petelin (Redaktør)

Publikation: Andet › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2010
Udgiver	Corporate Commmunication International at Baruch College
Antal sider	15
Status	Udgivet - 2010
Udgivet eksternt	Ja

Emneord

Medier, kommunikation og sprog
branding
Ledelse, organisationsudvikling og innovation

Citationsformater

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title = "Employer Branding as Sustainable Relationship Building and Value Creation: Combining Branding, Human Resource Management and Corporate Social Responsibility Perspectives",

keywords = "Media, communication and languages, branding, management, organizational development and innovation",

author = "Helle Aggerholm and Andersen, \{Sophie Esmann\} and Christa Thomsen and Genest, \{Christina M.\} and \{Michael B.\}, Goodman and Roslyn Petelin",

year = "2010",

language = "English",

publisher = "Corporate Commmunication International at Baruch College",

address = "United States",

type = "Other",

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TY - GEN

T1 - Employer Branding as Sustainable Relationship Building and Value Creation

T2 - Combining Branding, Human Resource Management and Corporate Social Responsibility Perspectives

AU - Aggerholm, Helle

AU - Andersen, Sophie Esmann

AU - Thomsen, Christa

A2 - Genest, Christina M.

A2 - Michael B., Goodman

A2 - Petelin, Roslyn

PY - 2010

Y1 - 2010

KW - Media, communication and languages

KW - branding

KW - management, organizational development and innovation

M3 - Other

PB - Corporate Commmunication International at Baruch College

ER -