Experiential dimensions of TV advertizing: Modeling narrative and non-narrative perceptions

L.P. Andersen, Jan Møller Jensen

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

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@article{aab1349265694f139b81538450fa7652,

title = "Experiential dimensions of TV advertizing: Modeling narrative and non-narrative perceptions",

author = "L.P. Andersen and Jensen, {Jan M{\o}ller}",

year = "2016",

doi = "10.21511/im.12(2).2016.01",

language = "English",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

}

TY - JOUR

T1 - Experiential dimensions of TV advertizing: Modeling narrative and non-narrative perceptions

AU - Andersen, L.P.

AU - Jensen, Jan Møller

PY - 2016

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U2 - 10.21511/im.12(2).2016.01

DO - 10.21511/im.12(2).2016.01

M3 - Journal article

SN - 1814-2427

JO - Innovative Marketing

JF - Innovative Marketing

ER -