Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023

Tetyana Jørgensen

Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Formidling

Abstract

Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.

Originalsprog	Engelsk
Tidsskrift	EIBAzine – International Business Perspectives
Udgave nummer	33
Sider (fra-til)	20-25
Antal sider	6
ISSN	2222-4785
Status	Udgivet - 29 nov. 2023

Adgang til dokumentet

https://www.eiba.org/UserFiles/2023_EIBAzine_autumn_winter.pdf

Citationsformater

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abstract = "Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.",

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