Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023

Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.