Export strategies for manufacturing SMEs: responding to socio-economic consequences of COVID-19 outbreak in a Danish context

Publikation: Bidrag til bog/antologi/rapportAbstrakt i proceeding


Purpose: The purpose of this contribution is (1) to understand the hurdles and motives for small and medium-sized enterprises (SMEs) in the North Jutland Region to export in the business environment changed under the circumstances of Covid- 19 outbreak; (2) and to come up with proposals for practical solutions as well as theoretical models to promote the expansion of SMEs both in the internal market and outside the EU. Methodolody: Multi-case study research (Yin, 2014) is conducted as a qualitative approach. Cases are selected through selective sampling. Data collection takes place through semi-structured interviews (Brinkmann & Kvale, 2009).Data analysis is performed using qualitative content analysis. Expected results: A deep insight is gained into SMEs' existing export processes and inspiring solutions to counteract consequences od COVID-19 pandemic in business activities. In addition, a theoretical model for export growth for SMEs is being developed. Originality: Small and medium-sized enterprises are a major driver in the region's development, as they represent a large part of the region's employment. Therefore, it is important to understand obstacles in their export approach as well as to come up with a qualified proposal and methods to solve this challenge in the unprecedented times of COVID-19 outbreak.
TitelProceedings of the 46th Annual Conference of the European International Business Academy (EIBA)
RedaktørerLucia Piscitello, Jonas Puck, Thomas Lindner
Publikationsdato11 dec. 2020
ISBN (Trykt)978-3-200-07516-0
StatusUdgivet - 11 dec. 2020
Begivenhed46th Annual Conference of
the European International Business Academy
10-12 December 2020
- online, Madrid, Spanien
Varighed: 10 dec. 202012 dec. 2020
Konferencens nummer: 46


Konference46th Annual Conference of
the European International Business Academy
10-12 December 2020