Fan relationship management in football - going beyond traditional product offerings to win the hearts of fans

Kenneth Cortsen

Fan relationship management in football - going beyond traditional product offerings to win the hearts of fans

Kenneth Cortsen

Service- og Markedsføringsuddannelserne UCN

Publikation: Andet › Indlæg i netbaserede medier

Abstract

The management and control of fan relations should go beyond a football club?s traditional product and service offerings and touch the important experiential side of the football economy. This will create a stronger platform to optimize ROI, ROE and ROO relating to different fan segments.

Originalsprog	Dansk
Publikationsdato	25 aug. 2015
Status	Udgivet - 25 aug. 2015

Emneord

fan relationship management
fanrelationer i sport
oplevelsesbaseret marketing i sport
produkttilbud i sport
sport and experience economy
sport og oplevelsesøkonomi

Adgang til dokumentet

http://futuresport.co/fan-relationship-management-in-football-going-beyond-traditional-product-offerings-to-win-the-hearts-of-fans/

Citationsformater

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