Football players, asset management & the unexploited potential of enhanced player engagement in football management & marketing

Kenneth Cortsen

Football players, asset management & the unexploited potential of enhanced player engagement in football management & marketing

Service- og Markedsføringsuddannelserne

Publikation: Andet › Indlæg i netbaserede medier

Abstract

This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives.

Originalsprog	Dansk
Publikationsdato	8 sep. 2014
Status	Udgivet - 8 sep. 2014

Emneord

business of sports
fodboldledelse
fodboldmarketing
fodboldøkonomi
football branding
football economy
football management
football marketing
sport branding
sport economy
sport management
sports business
sportsbranding
sportsmanagement
sportsmarketing
sportsøkonomi

Adgang til dokumentet

http://kennethcortsen.com/football-players-asset-management-unexploited-potential-enhanced-player-engagement-football-management-football-marketing/

Citationsformater

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KW - business of sports

KW - fodboldledelse

KW - fodboldmarketing

KW - fodboldøkonomi

KW - football branding

KW - football economy

KW - football management

KW - football marketing

KW - sport branding

KW - sport economy

KW - sport management

KW - sports business

KW - sportsbranding

KW - sportsmanagement

KW - sportsmarketing

KW - sportsøkonomi

M3 - Indlæg i netbaserede medier

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