From knowing to doing - it takes a village

From knowing to doing: it takes a village—translation, dissemination, sharing‘There is no guarantee that research will find its way to where it is needed. at it will even be read, cited or circulated’.1
For many years, knowledge management has started and ended with the publication of an article, or the rare chance of a lecture or speech at a conference attended by other researchers.
Now, in the halcyon days of social media, we still need to cultivate knowledge management, which in the sports medicine context is ttranslation, dissemination
and sharing of knowledge. At a time when evidence-based practice competes on the social media with sports superstars who attribute success to popular quick fixes, we need to take a hard, critical view at our knowledge management approaches.