Frozen – a case of unintentional purpose marketing

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper/skriftligt oplæg › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	16 maj 2022
Status	Udgivet - 16 maj 2022
Begivenhed	Gender Markets Consumers 2022 - Stockholm University & Stockholm School of Economics, Stockholm, Sverige Varighed: 16 maj 2022 → 17 aug. 2022 https://genmac.co/events/conference/

Konference	Gender Markets Consumers 2022
Lokation	Stockholm University & Stockholm School of Economics
Land/Område	Sverige
By	Stockholm
Periode	16/05/22 → 17/08/22
Internetadresse	https://genmac.co/events/conference/

Emneord

@conference{65f7ccf8fd4b453a8fa29bfc40512ef6,

title = "Frozen – a case of unintentional purpose marketing",

keywords = "marketing, branding, communication",

author = "Knudsen, \{Gry H{\o}ngsmark\} and Andersen, \{Lars Pynt\}",

year = "2022",

month = may,

day = "16",

language = "English",

note = "Gender Markets Consumers 2022, GENMAC ; Conference date: 16-05-2022 Through 17-08-2022",

url = "https://genmac.co/events/conference/",

}