Gaining customer centric understanding of retail displays for future innovations.

Signe Mørk Madsen

doi:https://doi.org/10.1108/IJRDM-08-2019-0280

Gaining customer centric understanding of retail displays for future innovations.

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Abstract

The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.

Originalsprog	Engelsk
Tidsskrift	International Journal of Retail & Distribution Management
Vol/bind	49
Udgave nummer	4
Sider (fra-til)	491-513
Antal sider	23
ISSN	0959-0552
DOI	https://doi.org/10.1108/IJRDM-08-2019-0280
Status	Udgivet - 1 mar. 2021

Emneord

Æstetik, design og medier

Adgang til dokumentet

https://doi.org/10.1108/IJRDM-08-2019-0280

Citationsformater

@article{b66ee6bad3044389888aaac6ec5abf97,

title = "Gaining customer centric understanding of retail displays for future innovations.",

abstract = "The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.",

keywords = "aesthetics, design and media, display, flat ontology, omnichannel, retail design, system thinking",

author = "Madsen, {Signe M{\o}rk}",

year = "2021",

month = mar,

day = "1",

doi = "https://doi.org/10.1108/IJRDM-08-2019-0280",

language = "English",

volume = "49",

pages = "491--513",

journal = "International Journal of Retail & Distribution Management",

issn = "0959-0552",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Gaining customer centric understanding of retail displays for future innovations.

AU - Madsen, Signe Mørk

PY - 2021/3/1

Y1 - 2021/3/1

N2 - The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.

AB - The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.

KW - aesthetics, design and media

KW - display

KW - flat ontology

KW - omnichannel

KW - retail design

KW - system thinking

U2 - https://doi.org/10.1108/IJRDM-08-2019-0280

DO - https://doi.org/10.1108/IJRDM-08-2019-0280

M3 - Journal article

VL - 49

SP - 491

EP - 513

JO - International Journal of Retail & Distribution Management

JF - International Journal of Retail & Distribution Management

SN - 0959-0552

IS - 4

ER -