Gaining customer centric understanding of retail displays for future innovations.

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Abstract

The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.
OriginalsprogEngelsk
TidsskriftInternational Journal of Retail & Distribution Management
Vol/bind49
Udgave nummer4
Sider (fra-til)491-513
Antal sider23
ISSN0959-0552
DOI
StatusUdgivet - 1 mar. 2021

Emneord

  • Æstetik, design og medier

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