Gamification of innovation processes by bringing "World of Warcraft" to real the world

Game-based learning, including video games, has been a central theme in the educational system as it contains different types of facilitation systems that are designed to keep the user on a particular experience and knowledge level. Continuous propulsion consistently focused around the user's personal learning curve is helping to motivate users to a behavioral persistence, daring to make mistakes as well as social acceptance of innovative new ideas. Through a case-based research design built around selected design principles from the video game World of Warcraft, this study examines whether a gamification of innovation processes makes it possible to support behavioral and cognitive changes related to maintaining a high level of energy and motivation for a student in higher education. The study argues that the application of the principles Quest and Levels, Dungeon, Crafting, “Wipe” and Achievement in a physical learning environment result in some benefits regarding creating motivation, behavioral persistence, process understanding, and momentum.