Handling of individual differences in rating-based conjoint analysis

Isabella Endrizzi, Elena Menichelli, Susanne Bølling Johansen, Nina Veflen Olsen, Tormod Næs

Publikation: Bidrag til tidsskriftTidsskriftsartikelForskningpeer review

Abstract

In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice. © 2010 Elsevier Ltd.
OriginalsprogEngelsk
TidsskriftFood Quality and Preference
Vol/bind22
Udgave nummer3
Sider (fra-til)241-254
Antal sider14
ISSN0950-3293
DOI
StatusUdgivet - apr. 2011
Udgivet eksterntJa

Emneord

  • ANOVA
  • Conjoint analysis
  • Consumer study
  • PLS-DA

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