Handling of individual differences in rating-based conjoint analysis

Isabella Endrizzi; Elena Menichelli; Susanne Bølling Johansen; Nina Veflen Olsen; Tormod Næs

doi:10.1016/j.foodqual.2010.10.005

Handling of individual differences in rating-based conjoint analysis

Isabella Endrizzi, Elena Menichelli, Susanne Bølling Johansen, Nina Veflen Olsen, Tormod Næs

Nofima AS, Osloveien 1, 1430 Ås, Norway.

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Abstract

In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice. © 2010 Elsevier Ltd.

Originalsprog	Engelsk
Tidsskrift	Food Quality and Preference
Vol/bind	22
Udgave nummer	3
Sider (fra-til)	241-254
Antal sider	14
ISSN	0950-3293
DOI	https://doi.org/10.1016/j.foodqual.2010.10.005
Status	Udgivet - apr. 2011
Udgivet eksternt	Ja

Emneord

ANOVA
Conjoint analysis
Consumer study
PLS-DA

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10.1016/j.foodqual.2010.10.005

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http://www.mendeley.com/research/handling-individual-differences-ratingbased-conjoint-analysis

Citationsformater

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abstract = "In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice. {\textcopyright} 2010 Elsevier Ltd.",

keywords = "ANOVA, Conjoint analysis, Consumer study, PLS-DA",

author = "Isabella Endrizzi and Elena Menichelli and Johansen, {Susanne B{\o}lling} and Olsen, {Nina Veflen} and Tormod N{\ae}s",

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doi = "10.1016/j.foodqual.2010.10.005",

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T1 - Handling of individual differences in rating-based conjoint analysis

AU - Endrizzi, Isabella

AU - Menichelli, Elena

AU - Johansen, Susanne Bølling

AU - Olsen, Nina Veflen

AU - Næs, Tormod

PY - 2011/4

Y1 - 2011/4

N2 - In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice. © 2010 Elsevier Ltd.

AB - In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice. © 2010 Elsevier Ltd.

KW - ANOVA

KW - Conjoint analysis

KW - Consumer study

KW - PLS-DA

UR - http://www.mendeley.com/research/handling-individual-differences-ratingbased-conjoint-analysis

U2 - 10.1016/j.foodqual.2010.10.005

DO - 10.1016/j.foodqual.2010.10.005

M3 - Journal article

SN - 0950-3293

VL - 22

SP - 241

EP - 254

JO - Food Quality and Preference

JF - Food Quality and Preference

IS - 3

ER -

Handling of individual differences in rating-based conjoint analysis

Abstract

Emneord

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Citationsformater