@inbook{5207469d69614e778252b44d9f06b3b7,
title = "How can design and rhetoric contribute to business strategy and value innovation?:: - a strategic design project in Middelfart Sparekasse",
keywords = "management, organizational development and innovation, innovation",
author = "S{\o}rensen, {Kirsten Bonde}",
year = "2010",
language = "English",
isbn = "9788790775513",
series = "Design Research DK",
publisher = "Kolding School of Design",
pages = "64--71",
editor = "{Ring Christensen}, Poul and Lene Wul",
booktitle = "Design Research DK: 08-09 :",
}