How to create the world’s sexiest business model

In Business model research, sustainable business models have become widespread. However, these sustainable business models focus primarily on environmental or economic sustainability. Gender inequality in leadership and boardrooms is a point of discussion worldwide. Extensive literature has documented that gender inequalities exist and many consequences inequality between sexes has on both business and society, yet almost no research exists about how business can better the situation. Most research about gender inequality focuses on the individual or societal levels, little research has been done to inform organizations on viable ways to build more equal businesses. We propose a sustainable business modeling tool focusing on gender equality through organizational values, thus contributing to the literature on gender inequality by presenting a solution to establish problems and business modeling to contribute with a model for social sustainability. We build on a framework for development for sustainability-oriented business model development (Tiemann et al., 2018)