Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility

Publikation: Bidrag til tidsskriftTidsskriftsartikelForskningpeer review


This study explores whether companies embracing a corporate social responsibilityagenda have a strategic focus on adapting and aligning their value systems toreflect such commitment. The analysis is based on empirical data and a conceptualmodel juxtaposing corporate values, corporate social responsibility values, andimplementation to capture how the different configurations of these aspects mayimpact the communication carried out by corporations. The findings indicate thatthe companies in the data sample operate with two markedly different value systems.The coexistence of two value systems is discussed in relation to the reporteddifficulties that companies experience when facing the new and complex challenge ofcommunicating corporate social responsibility.
TidsskriftJournal of Business Communication
Udgave nummer3
Sider (fra-til)234-258
Antal sider25
StatusUdgivet - 2014
Udgivet eksterntJa


  • CSR
  • CSR communication
  • Consumer-oriented CSR communication
  • Consumers
  • Corporate Social Responsibility
  • Corporate branding
  • Corporate communication
  • Corporate identity
  • Corporate values
  • Strategic Communication
  • Values
  • Ledelse, organisationsudvikling og innovation