Projekter pr. år
Abstract
This study explores whether companies embracing a corporate social responsibilityagenda have a strategic focus on adapting and aligning their value systems toreflect such commitment. The analysis is based on empirical data and a conceptualmodel juxtaposing corporate values, corporate social responsibility values, andimplementation to capture how the different configurations of these aspects mayimpact the communication carried out by corporations. The findings indicate thatthe companies in the data sample operate with two markedly different value systems.The coexistence of two value systems is discussed in relation to the reporteddifficulties that companies experience when facing the new and complex challenge ofcommunicating corporate social responsibility.
Originalsprog | Engelsk |
---|---|
Tidsskrift | Journal of Business Communication |
Vol/bind | 51 |
Udgave nummer | 3 |
Sider (fra-til) | 234-258 |
Antal sider | 25 |
ISSN | 0021-9436 |
DOI | |
Status | Udgivet - 2014 |
Udgivet eksternt | Ja |
Emneord
- CSR
- CSR communication
- Consumer-oriented CSR communication
- Consumers
- Corporate Social Responsibility
- Corporate branding
- Corporate communication
- Corporate identity
- Corporate values
- Strategic Communication
- Values
- Ledelse, organisationsudvikling og innovation
Fingeraftryk
Dyk ned i forskningsemnerne om 'Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility'. Sammen danner de et unikt fingeraftryk.Projekter
- 2 Afsluttet
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Development and implementation of CSR and sustainability – Experiences from Danish companies
Dam, L. S. (Projektdeltager)
10/02/10 → 01/12/12
Projekter: Projekt › Forskning
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Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication
Dam, L. S. (Projektleder)
01/08/09 → 01/08/12
Projekter: Projekt › Forskning
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Hvorfor er det så svært at kommunikere om bæredygtighed?
Dam, L. S. (Oplægsholder)
21 apr. 2022Aktivitet: Tale eller præsentation - typer › Foredrag eller oplæg
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EUPRERA Congress 2011
Schmeltz, L. (Oplægsholder)
8 sep. 2011 → 10 sep. 2011Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference
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The First International CSR Communication Conference
Schmeltz, L. (Oplægsholder)
26 okt. 2011 → 28 okt. 2011Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference