Inside and outside marketing: a multilevelled analysis of commercial images, of messages in them and of the consumers who choose to ignore and respond them.

Søren Hyldeborg Andersen

Inside and outside marketing: a multilevelled analysis of commercial images, of messages in them and of the consumers who choose to ignore and respond them.

Publikation: Kandidat/diplom/master › Kandidatspeciale › Forskning

Abstract

Marketing, antropologiske perspektiver på forbrugeradfærd, tolkning af reklamer inden for det skandinaviske/finske segment

Originalsprog	Engelsk
Status	Udgivet - 2001

Citationsformater

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title = "Inside and outside marketing: a multilevelled analysis of commercial images, of messages in them and of the consumers who choose to ignore and respond them.",

abstract = "Marketing, antropologiske perspektiver p{\aa} forbrugeradf{\ae}rd, tolkning af reklamer inden for det skandinaviske/finske segment",

author = "Andersen, {S{\o}ren Hyldeborg}",

note = "University of Troms{\o}, Department of Social Anthropology, 2001 VII, 143, XVI s.: ill.",

year = "2001",

language = "English",

volume = "1",

}

TY - GEN

T1 - Inside and outside marketing: a multilevelled analysis of commercial images, of messages in them and of the consumers who choose to ignore and respond them.

AU - Andersen, Søren Hyldeborg

N1 - University of Tromsø, Department of Social Anthropology, 2001 VII, 143, XVI s.: ill.

PY - 2001

Y1 - 2001

N2 - Marketing, antropologiske perspektiver på forbrugeradfærd, tolkning af reklamer inden for det skandinaviske/finske segment

AB - Marketing, antropologiske perspektiver på forbrugeradfærd, tolkning af reklamer inden for det skandinaviske/finske segment

M3 - Candidatus

VL - 1

ER -