Internal social media and employee engagement

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review


Instead of perceiving engagement as something employees become after listening to inspiring talks of CEOs and managers, in this chapter, engagement is suggested to emerge from interactions between employees and between employees and managers. The chapter explores how and why employees get engaged while they discuss, solve problems and co-create ideas on internal social media. A case study in a Danish bank known for its open communication culture provides insights into the dynamics of communication on internal social media and employees’ perceptions of that communication. The study includes six months of netnographic studies of discussions on internal social media and interviews with 24 employees.
TitelInternal Communication and Employee Engagement, a case study book
RedaktørerNance McCown, Rita Men, Hua Jiang, Hongmei Shen
Antal sider10
StatusAccepteret/In press - 28 feb. 2023


  • Medier, kommunikation og sprog


Dyk ned i forskningsemnerne om 'Internal social media and employee engagement'. Sammen danner de et unikt fingeraftryk.