Intra-organizational Brand Resistance and Counter-narratives in City branding – a Comparative Study of three Danish Cities

Ole Have Jørgensen, Bodil Stilling Blichfeldt, Marianne Wollf Lundholt

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Abstract

This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas.
OriginalsprogEngelsk
TidsskriftQualitative Market Research
ISSN1352-2752
DOI
StatusE-pub ahead of print - 2020

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