Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

Simon Møberg Torp
, Lars Pynt Andersen

Aalborg Universitet

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	The Handbook of Organizational Rhetoric and Communication
Forlag	Wiley
Publikationsdato	2018
Kapitel	5
DOI	https://doi.org/10.1002/9781119265771.ch5
Status	Udgivet - 2018
Udgivet eksternt	Ja

Adgang til dokumentet

10.1002/9781119265771.ch5

Andre filer og links

https://vbn.aau.dk/ws/files/286020538/Torp_Andersen_2018_Marketing_rhetoric_Handbook_pre_print.pdf

Citationsformater

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title = "Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?",

author = "Torp, \{Simon M{\o}berg\} and Andersen, \{Lars Pynt\}",

year = "2018",

doi = "10.1002/9781119265771.ch5",

language = "English",

booktitle = "The Handbook of Organizational Rhetoric and Communication",

publisher = "Wiley",

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TY - CHAP

T1 - Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

AU - Torp, Simon Møberg

AU - Andersen, Lars Pynt

PY - 2018

Y1 - 2018

UR - https://vbn.aau.dk/ws/files/286020538/Torp_Andersen_2018_Marketing_rhetoric_Handbook_pre_print.pdf

U2 - 10.1002/9781119265771.ch5

DO - 10.1002/9781119265771.ch5

M3 - Contribution to book/anthology

BT - The Handbook of Organizational Rhetoric and Communication

PB - Wiley

ER -